Chief Commercial Officer, Edmonton Oilers
The Edmonton Oilers’ Chief Commercial Officer, STEW MACDONALD, has been added to our list of panelists for the 22nd Annual John Molson Sports Business Conference!
Stew is responsible for the day-to-day management of all commercial initiatives of the Oilers Entertainment Group (OEG). As one of the Oilers senior executives, he leads a team responsible for ticket sales, premium seating, corporate partnerships, customer relationships, brand management, fan development, communications, broadcast, digital and game presentation. He also oversees commercial operations for the Oilers Family Brands, which includes the Edmonton Oil Kings Hockey Club.
MacDonald began his professional career in 1981 with the Regina Pats of the Western Hockey League, where he served as the club’s Director of Marketing and Publicity. In 1987 he joined the Oilers where he played a leading role as the organization’s Director of Marketing for over a decade. In 1998 he was named Chief Operating Officer of the American Hockey League’s Saint John Flames and guided the club for five seasons.
The sports industry veteran rejoined the Oilers organization temporarily in 2003 as a member of the project team for the Molson Canadian Heritage Classic outdoor game, and then on a permanent basis in 2004 when he was appointed President of the Edmonton Road Runners Hockey Club. In 2005, he was named the Oilers Vice President of Marketing, and in 2006 he assumed his current duties.
Among the highlights of MacDonald’s career are three Stanley Cup Championships (’87, ’88, ’90), an AHL Championship (’01) and a WHL Championship (’12).
MacDonald holds a Diploma in Sports Administration from Durham College in Oshawa, Ontario. He and his wife Sheila reside near downtown Edmonton.